Launched in partnership with Qatar Duty Free (QDF), the new store is situated in the North Node area of Hamad International Airport in Doha, Qatar’s capital. It features a selection of travel-themed exclusive collectibles, including card holders, travel pillows and bags.
The outlet, which opened its doors on Tuesday, is the first Pop Mart location to operate 24/7.
“This new store is a testament to our commitment to meeting fans wherever they are,” said Justin Moon, senior vice-president and chief operating officer of Pop Mart. “Pop Mart adds a new dimension of creativity and fun to our retail mix,” said Thabet Musleh, chief retail and hospitality officer with QDF owner Qatar Airways Group.
Founded by millennial entrepreneur Wang Ning in 2010, Pop Mart began with the concept of selling toys in so-called blind boxes, which conceal their content in opaque wrappings.
The company has since evolved from a seller of plush toys and fridge magnets in Beijing’s Zhongguancun area to become the world’s largest toy company by market value.
