Fashion Momentum Group (FMG), a Chinese fast-fashion retailer, opened a flagship store of its Urban Revivo brand in Hong Kong as part of an expansion plan in the city, joining a host of mainland companies that have soaked up excess retail space to prepare for a rebound in consumption.
The group opened its 8,750 sq ft store in Harbour City in Tsim Sha Tsui on Friday, adding Hong Kong’s top shopping destination to its current network of more than 400 branches across mainland China, Singapore, Malaysia, Vietnam, Thailand, UK and the US.
“Hong Kong boasts great economic strengths and top-notch spending power” making it essential to enter the market, Vivian Chen, CEO of FMG’s international business, said in a statement. “Hong Kong’s fashion landscape is a dynamic fusion of East and West, reflecting its status as a fashion hub that perfectly blends Chinese and Western cultures.”
FMG, based in Guangzhou, capital of southern province of Guangdong, was founded in 2006 and had annual sales of 7 billion yuan (US$971.5 million) in 2024, according to company data. It is also planning to open an outlet for Benlai, a Lululemon-like casual wear brand, in Mong Kok, without providing a date.
The group offers fast-fashion choices, with new designs reaching its stores in two weeks, sometimes as quickly as one week. The group is optimistic about the outlook, despite entering the city’s market amid a slump. Retail sales shrank for a 13th straight month in March, according to government data, as local residents preferred shopping in neighbouring Shenzhen.
