Around 18 per cent of global family offices said they planned to increase their exposure to mainland China, a market preferred by wealthy investors in North Asia, the UBS Global Family Office Report 2025 said. About 28 per cent of respondents chose India, which was favoured by family offices in the Middle East, it added.
Despite increased caution towards emerging markets – especially among family offices in Europe and the US – India and mainland China stood out as the preferred destinations for greater investment, according to the report, which surveyed 317 single family offices in more than 30 markets. The average net worth of the participating families was US$2.7 billion, though US$1.1 billion was managed on average by each family office.
Asia-Pacific accounted for around a quarter of the surveyed family offices, making it the second most represented region. Family offices based in the Asia-Pacific region said they would increase their investments in Greater China, while 55 per cent said they would boost their exposure elsewhere in the Asia-Pacific region.
Over the next 12 months, 39 per cent of the Asia-Pacific offices said they planned to increase their exposure to mainland China, while 22 per cent said they would boost their exposure in India and Taiwan.
In terms of specific assets, family offices favoured bonds and equities from developed markets – a preference shared by others across all surveyed regions.
