HSBC plans to roll out a revamped mobile app in Hong Kong this month, with upgrades that aim to deliver what bank executives described as the “most personalised and simplified” experience for its customers.
The app is expected to launch in phases from May 20, with the first batch of users totalling around 50,000, the bank said on Wednesday. The latest update was the most significant in five years to keep up with customers’ evolving banking habits and needs, it added.
“It’s the personal app for you, very personalised and [designed] to interact in a much simpler, easier and faster way, simplifying your day-to-day banking needs and connecting you to frontline channels,” said Kazimierz Kelles-Krauz, head of digital channels for wealth and personal banking in Hong Kong.
The latest upgrade would feature a holistic redesign of the app’s services and interface, ensuring easier access to the tools customers need to get the most from mobile banking, he said. For example, in the 463 new features introduced last year, many of them remained underutilised due to navigation challenges, he added.
All key products and services in the new version – including payments, cards, wealth and insurance – would appear as tabs at the top of the screen, making them accessible with a swipe. Users would be able to customise the homepage with favourite accounts and quick actions such as setting limits and budgets.
