Since April 12, the daily number of advertisements placed on Google by Temu’s main entity, WhaleCo, has plummeted to just 14, a sharp decline from between 30,000 and 60,000 from April 6 to 9, according to the Google Ads Transparency Centre.
Temu has “turned off all their Google Shopping ads in the US” as of April 9, Mike Ryan, head of e-commerce insights at online advertising agency Smarter Ecommerce, said on LinkedIn. Google Shopping is one of five advertising categories available to businesses, alongside Maps, Play Store, search and YouTube.
On Meta’s platforms – including Facebook, Instagram and WhatsApp – Temu ads had dwindled to four by Wednesday, according to data released by the social media giant. Meta did not provide historic numbers for comparison.
Since launching in the US in September 2022, Temu has been a significant advertiser.
