Chinese-backed online retailers Shein and Temu have notified US consumers that they would raise prices starting April 25 “due to recent changes in global trade rules and tariffs”, as Chinese imports face significant tariff increases and the expiration of key exemptions.
With the exception of a few words, the notices are nearly identical down to their structure and punctuation.
In its opening paragraph, Shein said, “Since we began serving US shoppers, our goal has been simple: to offer great fashion at affordable prices while creating a positive impact in the communities we serve.” Temu opened with the same paragraph, but replaced the word “fashion” with “product”.
02:52
China to impose tariffs on some US products as Donald Trump’s 10% levies take effect
China to impose tariffs on some US products as Donald Trump’s 10% levies take effect
The platforms are facing a shift in the US trade policy that could have significant implications for their businesses. The de minimis exemption, which has allowed packages valued at under US$800 to enter the US duty-free, will no longer apply to Chinese goods starting on May 2. This change, coupled with new tariffs of 145 per cent, is expected to impact the platforms’ cost structures. The White House has said taxes on certain goods could reach as high as 245 per cent.
