Japanese carmaker Nissan Motor is looking to expand in the global market with made-in-China electric vehicles (EVs) featuring smart driving technologies, highlighting its commitment to the Chinese market, a company executive said on Wednesday.
“The Chinese market is leading a lot of technology investment, so of course we want to stay and compete,” Stephen Ma, chairperson of Nissan’s management committee for China, said during an interview at the Shanghai Auto Show on Wednesday. China and the US are two of Nissan’s largest markets, he added.
The company displayed two new vehicles at the event: an electric sedan called the N7, from its Chinese joint venture Dongfeng Nissan, and the Frontier Pro, a plug-in hybrid electric pickup truck from Zhengzhou Nissan.
The new models are part of a broader effort to roll out 10 “new-energy vehicles” (NEVs) – referring primarily to pure electric and hybrid cars – by the summer of 2027. Nissan increased its target from eight, which it had previously planned to release by the end of the 2026 financial year.
The N7 and Frontier Pro are both designed and manufactured in China, and Nissan plans to export them to global markets in what would be a first for the company’s Chinese brands.
