Reports of Hollywood’s demise in China have been greatly exaggerated.
Two weeks after Beijing announced plans to reduce imports of US films amid the trade war, a string of major American productions are set for nationwide releases.
Marvel’s Thunderbolts* is expected to hit Chinese cinemas in time for next week’s Labour Day holiday, with Disney’s highly anticipated live-action remake of Lilo & Stitch slated to premiere in the country soon after, on May 23.
But the US film industry still faces plenty of problems in a market where its magic has been fading for years.
Hollywood has seen its revenues in China plummet since its pre-pandemic heyday, as Chinese audiences turn away from American content in favour of domestically made films that have rapidly closed the gap in terms of production quality.
