Standard Chartered, one of Hong Kong’s three note-issuing banks, will this month launch a digital platform for tech-savvy young investors as part of the lender’s effort to attract affluent customers, according to its Hong Kong chief.
The platform would allow investors to carry out investment research and trade a range of products such as stocks, funds and other alternative assets, Mary Huen Wai-yi, the bank’s CEO of Hong Kong, Greater China and North Asia, said in a media briefing on Friday.
“Traditionally, many wealthy customers like to talk to bankers or relationship managers about their investments. But the new generation of investors may prefer to trade on a digital platform by themselves,” Huen said.
“This is why we believe a new digital platform would help us attract a new group of mass and premium clients who have the potential to become our private banking clients in future.”
The bank will also open its sixth wealth management centre in Hong Kong this year, after opening two such centres in Taiwan and three on the mainland in recent years. These have been effective in attracting wealthy customers to establish long-term relationships with the bank, Huen said.
