Walmart is teaming up with OpenAI to enable shoppers to browse and buy its products on ChatGPT, the retailer’s latest push to incorporate artificial intelligence.
Users will be able to shop Walmart’s assortment directly on ChatGPT by clicking a “buy” button, Daniel Danker, Walmart’s executive vice-president of AI, product and design, said in an interview. The catalogue includes apparel, entertainment, packaged food and other products from Walmart and its Sam’s Club chain.
“We view this as an opportunity to deliver convenience in a way that meets customers where they are,” said Danker, who joined the company this year from Instacart to accelerate AI adoption.
Fresh food is not included in the offering, partly because consumers buy similar products weekly. The new function will launch in the autumn.
Customers’ current Walmart or Sam’s Club accounts will be automatically linked to ChatGPT. Goods will also be available from third-party sellers.
People are increasingly tapping AI for daily tasks ranging from writing emails to looking up recipes. Shopping is emerging as another use case as people seek to compare deals and read aggregate product previews.
