Swat Serena Hotel has announced that it will cease operations with effect from January 1, 2026, bringing to an end nearly four decades of service in the Swat Valley.
In an official notice issued by the management, the hotel said it had been privileged to host guests for almost 40 years and played a role in promoting tourism in Khyber Pakhtunkhwa, particularly in the Swat region.
“We regret to announce the closure of Swat Serena Hotel’s operations, effective 1 January 2026,” the notice said, adding that the management was grateful to its guests, partners, and associates for their continued support over the years.
The hotel management noted that while operations in Swat are coming to an end, Serena Hotels will continue to welcome guests at its other properties across Asia and Africa. The group currently operates 33 hotels, including 10 in Pakistan.
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Serena Hotels reaffirmed its commitment to delivering high-quality service and memorable experiences at its remaining locations.
The closure of Swat Serena Hotel marks the end of a significant chapter in the valley’s hospitality and tourism sector, where the hotel has long been regarded as a landmark destination for domestic and international visitors.
