Hanyu Liu; Director, Investor Relations; HUYA Inc
Junhong Huang; Acting Co-Chief Executive Officer, Senior Vice President, Director; HUYA Inc
Raymond Peng Lei; Acting Co-Chief Executive Officer and Chief Financial Officer; HUYA Inc
Thomas Chong; Analyst; Jefferies
Nelson Cheung; Analyst; Citi
Ritchie Sun; Analyst; HSBC
Yiwen Zhang; Analyst; China Renaissance
Hanyu Liu
(audio in progress) ’24 earnings webinar. I’m Hanyu Liu from the HUYA Investor Relations. (Operator Instructions) Please be advised that today’s webinar is being recorded.
The company’s financial and operational results were issued earlier today and are posted online. You can also view the earnings press release by visiting the IR website at ir.huya.com. A replay of the call will be available on the IR website soon.
Participants of management on today’s call will be Mr. Junhong Huang, our Acting Co-CEO and the Senior Vice President; and Mr. Raymond Peng Lei, our Acting Co-CEO, and CFO. Management will begin with the prepared remarks, and the call will conclude with a Q&A session.
Before we continue, please note that today’s discussion will contain forward-looking statements made on the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, the company’s results may be materially different from the views. Expressed today.
Further information regarding this and other risks and uncertainties is included in the company’s prospectors and other public filings as filed with the US Securities and Exchange Commission. The company does not assume any obligation to update any forward-looking statements except as required on the applicable law.
Please also note that HUYA’s earnings press release and this conference call include discussion of unaudited GAAP financial information as well as unaudited non-gap financial measures. HUYA’s press release contains a reconciliation of the unaudited non-GAAP measures to the unaudited most directly comparable GAAP measures. With that, I’m pleased to turn the call over to our Co-CEO and SVP, Mr. Huang. Please go ahead.
Junhong Huang
Okay. Hello, everyone. Thank you for joining our earning conference today. Despite 2024’s external challenges, we delivered a solid year by seeing opportunities arising from our strategic transformation and new game launches. Notably, revenues from the game related services, advertising, and other segments increased by 145.4% year over year to RMB1.33 billion for the full year.
This segment accounted for 21.9% of our total net revenues for the year. As a substantial rise from 7.8% in the previous year. We recorded total net revenues of RMB6.08 billion for the full year with improving profitability. Non-GAAP net income reached RMB269 million, up by 125.6% year over year, with net cash provided by operating activities turning positive RMB94 million.
These advancements are thanks largely to our strategic commercialization model update, as well as our enhanced live streaming content ecology and technology and product upgrades. Now let me share the detail of our recent business progress.
First, we made encouraging strides in our business transformation for the fourth quarter, revenues from game related services, advertising, and others increased by 99.4% year over year to RMB372 million. Despite a sequential revenue decline from the third quarter peak due to the game industry seasonality, these sectors overall performance remained solid.
Regarding game distribution, we continue to increase operational excellence for both new and existing titles and are pleased to see that we are platform imaging as one of the primary distribution channels for several games.
Following the recent launch of Delta Force, we actively encourage our broadcasters participation in the titles live streaming and game promotion. This led to rapid growth in growth receipts for the game generated through the we are distribution channel while also boosting its live streaming contents performance.
In addition, We plan to collaborate with more game developers and publishers on distribution and joint operations, and we conducted some meaningful trials with third party game studios in the fourth quarter. We look forward to this initiatives contributing to the future development of our game distribution business.
For in-game item sales, we deepen our focus on diversifying in-game item categories and improving traffic efficiency of on-live channels. We also upgraded the more section on our app, integrating popular game schemes, tools, and user incentive activities.
In January, we launched our first League of Legends Steam game item shop, accompanied by a special spring festival promotion featuring HUYA exclusive benefits.
Excitingly, our efforts drove a record high in our monthly total in-game item sales GMV for January. On the advertising front, it was noting that our in house LoL, Legend Cup Season 2 doubled its sponsorship revenue compared to its inaugural event, leveraging Legend Cup’s increased influence and IP value. The event attracted a wider range of well-known sponsor from the beverage, automotive, and local service sectors.
Furthermore, we began leveraging our international business presence to explore diverse revenue streams in overseas market in 2024 by providing game distribution in game item sales and game marketing services. These initiatives have already achieved promising early results.
Moving on live streaming content ecology, we continue to strengthen our content ecology through collaborations with various content platforms during the quarter. This has brought our broadcasters quality content and services to broader game audience, expanding our market presence, and setting the stage for the future commercialization initiatives.
In December 2024, we as content reach a record high number of viewers, which we estimated to be more than double the number of our mobile active users. On our professional content enrichment efforts, Our comprehensive coverage generation users inclination to watch e-sport on HUYA platform, enhancing our market share of several major events. Our licensed tournaments covered approximately 40 game titles in 2024.
In the fourth quarter alone, we broadcast over 100 licensed Esports tournaments, Featuring major events such as League of Legends Worlds 2024 and the Marcia Cup Honor of Kings KPL Grand Finals and Counter Strike 2’s Shanghai Major and Blast Premier World Final, solidifying our content advantage. We also broadcast over 35 sales organized Esports tournament and entertainment PGCE shows during the fourth quarter.
Among these events, LoL’s Legend Cup S2, HOK’s Super Platform Cup, and VALORANT’s Valley Cup were quite popular. In addition, we hosted [Xiamwang Cup and HUYA Jangsu Village Games for HOK and Crossfire competitions] in the fourth quarter, attracting widespread participation from local communities.
Furthermore, this year we continue to develop our self-organized tournaments to complement the licensed tournaments on our platform and provide our users with steady stream of fresh content.
In doing so, we reduced the gap between our major licensed tournaments and in house produced content for both League of Legends and Honor of Kings significantly from over one a month in 2023 to no longer than two weeks in 2024. We also enhanced the influence of our in-house produce content by engaging more popular broadcasters and fostering greater interactions in our game community.
We are currently listed the industry in the number of top tier in house produced Esports, events and audience scale. According to our internal statistics and estimates, HUYA captured over half of the market share for the industry’s top tier in-house produced Esports events in 2024. In particular, our flagship Legend Cup H2 has set a new standard for premier self-organized tournaments across various platforms.
Building on the success of its inaugural season, we boosted the events, viewing and entertainment value this year with upgraded team formation rules, match schedule during and gameplay design, as well as international players’ participation. Increase in the events derivative content and sponsorship revenue clearly reflect Legend Cup’s rising IP value.
We are also delighted to see that the viewership metrics of the Legend Cup series on our platform nearly equal or even surpassed those of some top tier licensed Esports events. In 2025, we intend to replicate our successful self-organized tournament model to encompass a wider array of popular Esports titles on our platform. Alongside the upcoming Legend Cup Season 3, which will begin at the March, We will also launch premier via branded tournaments for Dota 2 and VALORANT creating more high quality IPs.
We invited everyone to stay tuned for these exciting events. Turning now to our technology and product upgrades, which drove business improvement throughout the year.
To further enhance HUYA’s Esports community vibe, We launched a series of product features on our app around tournaments to increase viewers’ engagement and facilitate access to professional Esports analysis. During the Mercia Cup, we introduced customizable team live channel skins and bullet chat effects as well as pre-match analysis and real time data based on event statistics.
Additionally, we developed features that allow viewers to access in team chats during matches and flex severally switch between the first person perspective of different players, which will gradually be integrated with our content release to provide inclusive content for team fans.
We also launched a HUYA rating section on our platform, providing users with a professional forum for Esports rating and reviews of Esports players, tournaments, broadcasters and more. This section has quickly gained recognition and active participation from users.
For instance, by the end of the event in early March, this year’s LPL Split 1, has received 6.8 million total of user ratings, representing an increase of approximately 80% compared to the cumulative rating of last year’s LPL summer split and more than double that of the event on another well-known rating platform during the same period.
This not only reflects high user engagement with HUYA ratings, but also demonstrate its significant impact on our promoting interaction with the Esports community. Furthermore, we are actively embracing cutting edge technologies such as AI.
In February, we became the first game live streaming platform to fully deploy the DeepSeek R1 model. As deployed an AI assistant feature to help users efficiently search for game strategies and live channels of interest, we will further advance our AI plus live streaming strategy by applying AI large models to improve broadcasters content creation efficiency through smart interaction upgrades for process automation and data driven operational support.
This will also foster AI powered digital IP innovation and facilitate the design of more distinctive visual streamers and delivering a novel experience for both users and content creators. By leveraging AI technologies throughout the entire cycle of live streaming content production, distribution, and consumption, we expect to energize the live streaming creators ecosystem with intelligent tools, preparing the human driven live streaming industry towards technology driven future.
We believe this innovative AI driven endeavors will create more immersive, interactive experience for users and generate long term value for HUYA in live streaming, Esports, and more areas. Building on the meaningful achievement we have made so far, we will continue to progress our strategic transformation, although challenges and uncertainties exist, we remain committed to building a more comprehensive game content and service this platform, exploring new technologies and deepening their applications to holistically improve our content creators and user experience.
Moving into 2025, we will continue to respond pragmatically to changes in the market environment and capitalized on market opportunities, driving our long-term sustainable business development. With that, I will now turn the call over to our Acting Co-CEO and CFO, Raymond Lei. He will share more detail on our results. Raymond, please go ahead.
Raymond Peng Lei
Thank you, Vincent, and hello everyone. I’ll start with our fourth quarter results followed by our full year financial highlights and an update on our shareholder returns. Our total net revenues in the fourth quarter of 2024 were approximately RMB1.5 billion with gaming related services, advertising, and other businesses nearly doubling their revenues year over year, not really offsetting the macroeconomic and the industry environment’s continued impact on live streaming revenues.
The number of paying users in the fourth quarter rose year over year to 4.5 million, excluding those who made in-game purchase through our game distribution business but didn’t pay via our platform or related services, demonstrating engagement across our core user base. Due to the seasonal nature of major Esports events scheduling and the related cost allocation, we have faced the gross margin pressure in the fourth quarter in recent years.
Nevertheless, in 2024, we faced a rationalized broadcaster related and Esports content costs, including costs related to (inaudible), resulting in an increase in our fourth quarter gross margin to 11.4% from 1% in the same period last year. Moreover, enhanced operational efficiencies resulted in a 23.8% year over year reduction in total operating expenses, further contributing to the improvement in our broad profit metrics.
We achieved a non GAAP net income of RMB1.2 million in the quarter, marking a turnaround from the same period last year. We recorded non-GAAP net profit in all fourth quarters of 2024, highlighting significant progress in our business optimization efforts. Let’s move on to more details of our Q4 financial results.
Our total net revenues were RMB1.5 billion for Q4, of which live streaming revenues were RMB1.12 billion and the gaming related services, advertising and other revenues were RMB372 million compared with total net revenues of RMB1.53 billion for the same period last year. Cost of revenues decreased by 12% year over year to RMB1.33 billion for Q4, primarily due to decreased revenue sharing fees and the content costs, as well as bandwidth and the cyber custody fees.
Revenue sharing fees and the content costs decreased by 12% year over year to RMB1.16 billion for Q4, primarily due to decreased live streaming revenue sharing fees associated with the decline in live streaming revenues, as well as lower costs related to licensed Esports content and the in-house produced content, partially offset by the increased cable related services, advertising, and the other revenue sharing fees.
Banners and the server custody fees decreased by 33% year over year to RMB55 million for Q4, primarily due to continued technology and management enhancement efforts as well as favorable pricing terms. Gross profit was RMB170 million for Q4 compared with RMB15 million for the same period last year.
Gross margin was 11.4% for Q4 compared with 1% for the same period last year, primarily attributable to decreased revenue sharing fees and the content cost as a percentage of total net revenues. Excluding share based compensation expenses, non-GAAP gross profit was RMB174 million and the non-GAAP gross margin was 11.6% for Q4.
Research and development expenses decreased by 10% year over year to RMB123 million for Q4, primarily due to decreased personnel related expenses, partially offset by higher share based compensation expenses.
Sales and marketing expenses decreased by 45% year over year to RMB63 million for Q4, primarily due to decreased marketing and promotion fees as well as personnel related expenses. General and administrative expenses decreased by 19% year over year to RMB81 million for Q4, primarily due to decreased provision and office expenses, partially offset by higher share based compensation expenses.
Other income was RMB4 million for Q4 compared with RMB13 million for the same period last year, primarily due to lower government subsidies. As a result, operating loss was RMB93 million for Q4 compared with a loss of RMB322 million for the same period last year.
Excluding share based compensation expenses and the amortization of the intangible assets for business acquisition, non-GAAP operating loss was RMB69 million for Q4 compared with a loss of RMB360 million for the same period last year. Non-GAAP operating margin was slightly 4.6% for Q4.
Interest income was RMB75 million for Q4 compared with RMB129 million for the same period last year, primarily due to lower type deposit balance, which was primarily attributable to the special cash dividend paid in May and October 2024.
Impairment loss of investments was RMB151 million for Q4 compared with RMB8 million for the same period last year as we recognized impairment charges on our investment attributable to the weak financial performance of certain USPs.
Net loss attributable to HUYA Inc. was RMB172 million for Q4 compared with a loss of RMB275 million for the same period last year, excluding share based compensation expenses, impairment loss of investment and the arbitration of (inaudible) from business acquisition.
Net of income taxes non-GAAP net income attributable to HUYA Inc. was RMB1 billion for Q4 compared with non-GAAP net loss attributable to HUYA Inc. of RMB190 million for the same period last year. Non-GAAP net margin was 0.1% for Q4. Diluted net loss per ADS was RMB0.75 for Q4. Non-GAAP diluted net income per ADS was RMB0.01 for Q4. As of December 31, 2024, the company has cash and cash equivalents, short term deposit and long term deposit of RMB6.73 billion compared with RMB8.08 billion as of September 30, 2024.
Moving on to our full year 2024 results. Total net revenues were RMB6.08 billion for 2024 compared with RMB6.99 billion for the prior year. Live streaming revenues were RMB4.75 billion for 2024 compared with RMB6.45 billion for the prior year.
Game related services, advertising and other revenues were RMB1.33 billion for 2024 compared with RMB544 million for the prior year. Non-GAAP gross profit was RMB825 million for 2024 compared with RMB831 million for the prior year.
Non-GAAP gross margin was [13.66%] for 2024, up from 11.9% for the prior year. Non-GAAP net income attributable to HUYA Inc. was RMB269 million for 2024, up from RMB119 million for the prior year. And non-GAAP net margin was 4.4% for 2024, up from 1.7% for the prior year.
Non-GAAP diluted net income per ADS was RMB1.15 for 2024, up from RMB0.48 for the prior year. Net cash provided by operating activities was RMB94 million for 2024 compared with net cash used in operating activities of RMB32 million for the prior year.
For additional details of our full year 2024 financial results, I encourage you to listen to us to refer to our earnings press release issued earlier today. Finally, let me provide an update on our shareholder returns.
To enhance our shareholder returns and optimize our capital structure, we are pleased to introduce our 2025 to 2027 dividend plan, which is expected to distribute a total of no less than USD400 million to our shareholders over the next three years.
Specifically, for 2025, we have declared a cash dividend of USD1.47 per ordinary shares or per ADS, totally approximately USD340 million. For 2026 and 2027, we expect to distribute no less than USD30 million in cash dividend annually. The addition through our up to USD100 million share repurchase program, we had repurchased 90.1 million HUYA shares with a total aggregate consideration of USD63.6 million as of the end of December 2024.
HUYA’s Board of Directors has also authorized the renewal and the continued usage of [the unutilized] quota under the [existing] share repurchase program until March 31, 2026. With that, I’d like to open the call to your questions.
Hanyu Liu
Thank you, Raymond, and hello everyone. (Event Instructions)
Thomas Chong, Jefferies.
Thomas Chong
(spoken in foreign language) So I translate myself and thanks management for taking my question. My question is about our shareholder return strategy. So what factors do we consider when we make shareholder return strategies? Thanks.
Raymond Peng Lei
(interpreted) We place great emphasis on enhancing shareholder returns and have thus established a 2025 to 2027 dividend plan which aims to distribute a total of no less than USD400 million in cash dividends to HUYA’s shareholders over the next three years. Especially for 2025, we have declared a cash dividend of USD1.47 per ADS, totaling approximately $340 million.
For 2026 and 2027, we expect to distribute no less than USD30 million in cash dividends annually. This dividend plan is designed to further reward HUYA shareholders and optimize the company’s capital structure and improve the efficiency of our cash utilization. HUYA currently has sufficient internal funds. As of the end of December 2024, the company held cash, cash equivalents, and deposit totaling over USD900 million with no debt.
For the full year of 2024, our non-GAAP net profit increased significantly compared to 2023, reaching RMB270 million, and we achieved positive operating cash flow for the year. Even without considering future business cash flows, after completing the full dividend payment under this three year dividend plan, HUYA will still retain approximately USD500 million in funds, ensuring sufficient financial support for future business development.
Given that HUYA is currently in a special phase of strategic transformation, we will consider, after this dividend plan, steady long-term return mechanism such as a regular dividend policy based on the company’s operating condition and visibility so as to achieve sustainable development and shared value with our shareholders.
In terms of share repurchases, under the existing share repurchase program of up to USD100 million, we had repurchased HUYA shares with a total aggregate consideration of USD63.6 million as of the December. The repurchase program had been extended until March 31, 2026.
We will comprehensively consider various factors including market conditions, stock liquidity, and overall shareholder returns to prudently advance the repurchase program.
Hanyu Liu
Thank you. Nelson Cheung, Citi.
Nelson Cheung
(spoken in foreign language) So let me translate the question in English myself. Thanks for taking my question. My question is related to the other revenue, business growth, under the fast robust growth in 2024, can management share your expectation into the other revenue, especially the game-related services, the business development, and also the growth driver going forward? Thank you.
Junhong Huang
(interpreted) In the fourth quarter, although our revenues from game-related services, advertising, and others declined sequentially compared to the peak summer season, they still nearly doubled year over year reaching an RMB372 million, demonstrating a very solid overall performance. Especially in game distribution, we continue to enhance the operational excellence for both new and existing game titles on HUYA platform, and we have become one of the primary distribution channels for several games.
Following the launch of the new game Delta Force, we actively encouraged platform broadcasters to participate in live streaming and related promotional activities, leading to a rapid growth in the game’s growth receipts through the HUYA distribution channel and fostering a positive life cycle with live streaming content.
At the same time, we are expanding distribution and joint operations with more game developers and conducted meaningful trial collaborations with third party game studios in the fourth quarter of 2024. In terms of in-game item sales, we continue to diversify the categories of in game items, improving traffic efficiency.
And we further optimized the more section on our app, integrating popular items and user incentive activities. In advertising, we actively enhanced the sponsorship capabilities of our self-organized Esports tournaments, particularly the IP value of LoL Legend Cup S2, which doubled its sponsorship revenue compared with the first season of this game and attracted a broader range of well-known sponsors.
They are from beverage, automotive, and local live platform sectors. It is worth noting that the performance of our game-related services business is not only constrained by the seasonality of the game industry, but also closely related to the participation of the streamers. Therefore, even though the spring festival period is typically a peak season for game industry, the decline in the streamer live streaming rates during the same period may have a certain impact on our business.
Additionally, in 2024, we successfully participated in the distribution and promotion of several major new game launches, and the release schedule and market performance of future game products are expected to influence the growth of companies related business revenue.
Looking back over the past year, HUYA has made a significant progress in its commercialization transformation with non-live streaming business revenue accounted for over 20% of the total revenue for the full year. In 2025, we will continue to advance our commercialization transformation focusing on further increasing the game-related services and advertising revenues.
In addition to refining our existing business, we also plan to strengthen the cooperation with various game developers and platforms and explore the exclusive distribution model to bring more possibilities for the sustainable development of our business.
Hanyu Liu
Thank you. Ritchie Sun, HSBC.
Ritchie Sun
(spoken in foreign language) Thank you management for taking more questions. We noticed the rise of DeepSeek and also AI in general, recently and how does this impact our products, monetization strategy, cost structure, all these aspects? Thank you.
Junhong Huang
(interpreted) HUYA is a technology-driven entertainment platform, and we are actively integrating and applying various AI large model solutions, leveraging the platform’s technical resources, reach game live streaming content, and data with the aim of creating a long-term value for HUYA in live streaming, Esports, and other areas and bring opportunities for future revenue and profit growth.
In February, HUYA Live app integrated the DeepSeek R1 large model for version and launched the AI assistant to help the users efficiently search for popular events, topics, and found live streaming rooms on the platform. Moving forward, this assistant will also support features, such as game guides and real time interaction during live game streaming.
At the same time, we continue to explore the potential of AIGC in enhancing live streaming content and user services. Currently, we are developing an AI powered streamer assistant to help the broadcasters more effectively, to help them plan live streaming scripts, achieve data driven operational support, and respond to viewer interaction needs in real time, and also create a more interactive user experience.
On the other hand, leveraging the reasoning and multimodal capabilities of AI large models and through deep integration with the unique commentary styles of our platform’s streamers, We will build a series of, more stylized AI powered virtual streamers in the construction of live streaming event content and provide the users with more differentiated gaming experiences in areas such as event commentary, event replace, and band peak phase match analysis.
According to current early testing data, the application of the streamer assistant has significantly increased the activity of live streaming viewers and the gift revenue from the viewer interactions. Additionally, we have made progress in the creation of virtual streamer style and real time reasoning output of large models, and we will continue to optimize on these areas.
In summary, looking into the future, HUYA will deepen the implementation of AI plus live streaming strategy and empower our broadcasters with AI large models to upgrade their efficiency to create new AI IP models and more stylized virtual streamers, bringing a completely new experience to users and content creators.
HUYA will leverage AI large models throughout the content production, distribution, and consumption loop using intelligent tools to activate the live streaming creator ecosystem and propel the live streaming industry from a human driven to a technology driven future.
Hanyu Liu
Yiwen Zhang, China Renaissance.
Yiwen Zhang
(spoken in foreign language) So thanks for taking my questions. So can you just discuss our live streaming revenue trend and additional rate? Can you also touch upon our group overall profitability margin trend as well? Thank you.
Raymond Peng Lei
(interpreted) In the fourth quarter, our live streaming revenue continued to be impacted by the macroeconomic and industry environment with users’ willingness to spend on gifting yet to recover. At the same time, we maintain a cautious operational strategy, resulting in overall live streaming revenue remaining weak. Typically, the first quarter of a year is low season for the live streaming industry.
During the spring festival holiday and its surrounding period, the number of broadcasters going live decreases and with fewer related activities and events in this quarter, we expect live streaming revenue in this first quarter of this year to seasonally decline compared to the fourth quarter last year. And we have noticed that some streamers’ live streaming activity has gradually recovered after the spring festival period.
In terms of profitability, on the cost side, the costs increased sequentially in the fourth quarter due to the presence of more large scale licensed and self-organized Esports events. However, compared to the same period last year, content costs have significantly declined due to the effective savings in licensing fees for licensed esports events, including LoL Worlds 2024, as well as a more optimized streamer cost structure.
So as a result, the gross margin in the fourth quarter reached 11.4%, slightly lower than the third quarter, but up by 10.4% compared to the fourth quarter of 2023. And in terms of operating expenses, the company continued to maintain a cautious spending strategy, effectively supporting the year-over-year improvement and overall operating performance in the fourth quarter, with a non-GAAP net income turning profitable compared to the same period of last year.
Our future profitability will be influenced by the changes in overall revenue scale. While on the cost and expenses side in addition to moderately increasing investment in self-produced content, we expect there’s still a room for improvement in licensed content costs and streamer cost structures in the future.
And we will continue to strictly control operating expenses. Notably, due to our proactive shareholder return policy leading to a reduction in cash surplus on the book, coupled with factors such as declining market interest rates. We expect the interest income this year to be significantly lower than in 2024. Therefore, this year’s bottom line performance will primarily depend on the improvement in the company’s operating results.
Hanyu Liu
Okay, thank you. Thank you once again for joining us today. If you have further questions, please feel free to contact HUYA’s Investor Relations through the contact information provided on our website or Piacente Financial Communications. This concludes today’s call, and we look forward to speaking with you again next quarter. Thank you.
Portions of this transcript that are marked (interpreted) were spoken by an interpreter present on the live call. The interpreter was provided by the company sponsoring this event.
