Alibaba, owner of the Post, said its buyer base grew at a double-digit pace from a year earlier, reaching an all-time high for the 618 shopping festival period. The midyear sales event typically starts in late May and runs through June 18, the date for which it is named.
JD.com, Alibaba’s main e-commerce rival and the creator of the 618 event, said on Thursday that its transactional users doubled year on year, with 2.2 billion orders placed during the period across its online and offline channels, including its new food delivery business.
Neither company disclosed total GMV for the event, continuing a trend in recent years of withholding headline sales figures, which no longer paint a rosy picture in a maturing market. China’s retail sales rose 6.4 per cent in May, the fastest pace since December 2023, according to official data.
