The cross-border e-commerce expansion for invited Tmall sellers will not require them to set up a new store, hire local teams or manage logistics.
“Once they send their products to a designated China-based warehouse, Lazada will manage the rest end-to-end: from logistics, cross border customs clearance to sales and post-sales customer service in the local languages,” the Lazada representative said.
A number of global brands, including audio electronics firm Harman International and sports equipment company Spalding, have already signed up to the invite-only initiative, according to Lazada.
The new programme for Tmall merchants reflected Alibaba’s commitment to bring a wider array of products to Southeast Asia’s internet economy – a market that is forecast to reach more than US$330 billion this year, according to data from the US International Trade Administration.
