The Hangzhou-based company will debut the glasses overseas on June 16 during the AliExpress 618 summer sale period this month, leveraging the e-commerce giant’s “BigSave” programme to offer a nearly US$100 discount, bringing the cost down to US$568 for a limited time, Rokid announced on Thursday. Alibaba owns the Post.
The AR Spatial frames themselves weigh just 75 grams, but powering the glasses requires a portable hub containing a battery and a Qualcomm chip for handling spatial computing. The product allows three desktops to be viewed side by side and a “cinema mode” that provides an experience the company likens to viewing a 300-inch screen.
“Chinese brands going global often face challenges such as low brand awareness and high marketing costs,” said Shao Huaqiang, international business head at Rokid.
