According to the latest report released by the Japan National Tourism Organization on Wednesday, although Chinese tourists continued to visit Japan in November and the numbers kept growing, it was at a much slower pace than before, both year on year and month on month.
In November 2025, the number of mainland Chinese visitors to Japan stood at 562,600, just a 3 per cent year-on-year increase compared to November the previous year. This contrasts sharply with the 111 per cent year-on-year growth recorded during the same period the previous year.
Japan also documented a significant decline in mainland tourists in November compared with the preceding two months. In October, 715,700 mainland Chinese tourists travelled to Japan, marking a 22.8 per cent year-on-year increase; in September, this figure was 775,500, reflecting an 18.9 per cent year-on-year rise.
October marks China’s National Day holiday, or “golden week,” when outbound tourist numbers typically peak before declining in November. However, this year’s drop has been steeper at 21.4 per cent. In contrast, the month-on-month dip in 2024 was only a marginal 6.3 per cent.
