Wealthy families from across the world use Hong Kong and Singapore as twin hubs to expand in Asia, preferring real estate and private direct investments for long-term growth, according to a report by Julius Baer on Tuesday.
Hong Kong and Singapore are a natural choice for affluent families with regional ties or pan-Asian investments, according to the Swiss bank’s 2025 Family Barometer annual report that tracked 2,500 family office experts in Europe, Asia, the Middle East and Latin America about their investment plans.
“We are seeing families move beyond simply managing wealth – they are looking for institutional-style platforms that can support them across borders, across generations,” said Christos Anagnostopoulos, head of family office solutions and advisory for Asia at Julius Baer.
“Singapore and Hong Kong offer that mix of infrastructure, talent and regional relevance,” he said. “This is where Singapore and Hong Kong stand out.”
Hong Kong has 2,700 single-family offices, while Singapore has more than 2,000. Both cities have offered tax incentives and investment migration schemes in recent years to attract wealthy families to set up family offices, which handle succession planning, wealth management, charity and art collection.
The report said Hong Kong’s international appeal, proximity to mainland China and a deep talent pool attract both Chinese families and those from Asia and beyond. Hong Kong has many top international schools, which is an important consideration for wealthy families, the report added.
