The compact segment was “the next frontier for electrification in Europe” and had huge potential, said Maria Grazia DaVino, BYD’s regional managing director for Europe, at a launch event in Berlin.
“It’s a declaration of intentions from BYD that it is exploring the small car segment [in Europe],” said Felipe Munoz, senior analyst at Jato Dynamics. “It is a very competitive car, and can also shake the small car segment because of its price.”
03:30
Global carmakers cede world’s largest auto show to Chinese EVs
Global carmakers cede world’s largest auto show to Chinese EVs
The car’s introduction represents a big opportunity for European consumers to “finally” benefit from a competitive product, he said. “But it’s also an alarm for the European carmakers, which have been struggling to come up with really competitive small cars.”
