Savvy Games Group, the video gaming powerhouse owned by Saudi Arabia’s sovereign wealth fund, is looking to the Chinese market for inspiration as it embarks on a new phase of global expansion, according to company executives.
During a recent visit to Shanghai, Saudi Prince Faisal bin Bandar bin Sultan Al Saud, vice-chairman of Savvy, highlighted China’s appeal, citing its vast consumer base and exceptional talent pool.
“There’re very few markets anywhere else where you can get that kind of growth locally to set up and give you the time to have that international growth,” he said.
Brian Ward, CEO of Savvy, said the firm was actively seeking “great companies worldwide that we can partner with, either commercially or strategically”, with China identified as a particularly promising market.
