The platform, which has rapidly gained popularity in the US, offers direct access to made-in-China products and markets itself as a bargain marketplace, allowing customers to “shop like a billionaire”.
Temu said on Friday that it shifted its US operations to a “local fulfilment model”, meaning all sales to American customers “are now handled by locally-based sellers, with orders fulfilled from within the country”.
“Temu has been actively recruiting US sellers to join the platform,” the company said, adding that the operational change would not affect pricing for US consumers.
The shift comes amid speculation that Temu, which lists its principal office as based in Boston, may phase out China-based merchants, requiring them to establish operations in the US or stop selling to American shoppers.
